He is however at times involved in management responsibilities in the media-related sector. Snoop Dogg plays an important role in the company as he is the brand’s ambassador. The company has greatly made its name known through media, financial and tech sectors of marijuana industries.
They will not invest in companies that produce marijuana, marijuana dispensaries as well as weed cultivators and manufacturers.Ĭasa Verde capital looks into developing many start-ups cannabis companies such as Eaze, Leaf link and greenbits. Wadhera also stresses that they are only investing in the ancillary part of the marijuana business therefore, they will have nothing to do with the real plant. Follow on investments is one of the key goals for the company, as they have channeled, have their investments into it. The company is currently writing seed stage to size-A checks hence a rough estimate of $1 million targets. Snoop Dogg’s name, however, was able to market the companies ancillary model of business hence quickly attracting investors. It in last days closed its debut fund which saw it raise over $45 million for future investment in marijuana.ĭuring an interview, Karan Wadhera, who is the managing partner of Snoop Dogg’s firm, emphasized that the $45 million was achieved through collective efforts from individual investors as well as concerned partnerships.Īccording to Wadhera, the company has continuously found it challenging to raise money at its initial stages. The firm, however, has experienced some big moves in the recent past. Snoop Dogs firm is still far from reaching its apex despite having been in business for over three years now. The auxiliary side includes health, tech, financial services, media, compliance, technology and other stuff such as laboratory technology verticals.
This business deals with burgeoning cannabis business instead of dealing with the real plant itself. Casa Verde is a business venture which specializes in the ancillary part of cannabis business. Snoop co-founded Casa Verde Capital in 2015. Snoop Dogg is one of the few marijuana investors who has made such a huge impact. He is best known for songs like ‘Doggystyle’ and ‘Reincarnated’ this, does not change the fact that music can go down as his second most productive career after marijuana investment.
What most of the people don’t know is that Snoop Dogg has raised over $40 million in marijuana investments.ĬalvisBroadhaus alias Snoop Dog is mostly known for his illustrious music career. He has a never-ending strong passion for weed. Snoop Dog has made huge investments in marijuana, that his name has almost become synonymous with it.
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